Because I'm always on the lookout for new music and new ways to get new music AND because I'm as cheap as the day is long, I checked out Spiral Frog after a friend turned me on to it. I haven't downloaded any music or even registered yet, and I love it. Why? Because the website treats me the way I want to be treated!This website is unabashedly open about the process. Advertisers pay them to get people to the site. They use the advertisers money to pay the content creators. You get to access music for free simply by registering and having to look at their website. The ads aren't even obnoxious!!
Why do I care? I don't. But as I looked through the FAQ's to determine if this was actually on the up-and-up, I found that the site's creators were talking to me the way I want to be talked to. They're not withholding info that makes me wonder what they're really up to. They're not talking to me as if I don't have a clue. They don't assume that I'm a technophile. They are just very open and authentic and THAT RESONATES WITH ME!
I get so tired of feeling like I have to be cynical to avoid being taken for a ride. A company (not one that will add much value to my life, btw) comes along and spells it all out and I find myself a fan even before I've really sampled the product.
I've heard that...
- download times are a bit slow
- that the selection is not huge (only 800k songs so far)
- that only one song can be downloaded at a time (so you spend more ad time checking out the site--they admit this!)
- that I have to register and re-register every 30 days.
If I were looking at a product based on these measurable stats, it wouldn't have a prayer, but I already LIKE THE COMPANY! They've got an "in" with me that will carry me beyond their product shortfalls.
How does this apply to what we do for God? How have we alienated people by withholding what "they didn't need to know" or by talking down to them?
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